We’re living in the Digital Age, and if you want to grow your home inspection business, you have more resources than ever before to make it happen! With more and more consumers looking online for reviews, resources, and referrals, you should be getting your business out there.
One specific area of interest we want to highlight today is marketing videos. Now, this doesn’t mean you have to get all dressed up and film a commercial. Instead, there are some really great and practical ideas that can get your business noticed.
Considerations for Using Videos to Grow Your Business
Blogs and emails are great ways to connect with customers, but there’s no denying that people love videos.
In fact, in 2018 over 2 billion people worldwide streamed videos with 75% being on their phones. If you plan to take advantage of these numbers, here are some helpful tips and steps to keep in mind.
1. Keep It Short and Sweet
People have short attention spans, so pick a powerful topic and then condense it.
What’s a topic that you feel confident speaking on?
Maybe the best ways to prep for a home inspection or even common problems found in the basement. You could even team up with a local real estate agent and discuss properties in the area.
Do you have a pretty solid online following?
Ask your social media followers to submit ideas or even propose a poll with potential topics and use that as content for your videos.
2. High Quality Videos Are a Must
Even if you are giving top shelf content, if you put it out on a low-quality device, people won’t waste any time trying to watch.
If you can’t afford expensive equipment, at least use the latest iPhone or Android camera to record, and put some effort into staging. Choose a pleasant background, good lighting, and practice a few times or throw in some editing before uploading.
However, keep in mind that if you deal with a luxury client base, you’ll want to invest in the expensive recording equipment.
3. Is it Shareable?
Apart from considering lighting, script, video equipment, and location, are you giving content that is shareable?
The easiest way to get free advertising is by having potential customers share and repost your videos on their own social media profiles. You want to be thoughtful and offer content your audience appreciates.
4. Get it Out There
You’ll need a solid social media strategy to endorse this new venture.
Promote your videos whenever you have the chance through all the proper channels. You can even reach out to local businesses and ask them to share your content as well—for example, speak to real estate agents, electricians, plumbers, etc.
You have the opportunity to showcase your business’ personality as well as establish yourself as an authority. If customers like what you share, you can position yourself in a favorable light. Take advantage of this opportunity to connect with prospects by including video links in emails and other promotional materials as well.
Want to learn more about home inspections and why we cater to over 1,000 clients annually?
Check out our blog for the latest news, tips, and technologies in all things inspection related. For example, if you missed our helpful blog about handling difficult clients, check it out here!
Request an Inspection Online
This is the best way to start the process, ensuring a text, email, or voicemail doesn’t get lost in today’s digital traffic. For more complex projects, feel free to contact us and we will respond quickly regarding your needs.Request An Inspection
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